THE CHALLENGE
LUV was appointed to provide a reliable support resource to deliver stakeholder communication and engagement through a range of channels.
We are keen supporters of this the UKs largest Bangladeshi led housing association. They are committed to their central mission of improving the quality of life and opportunities for their tenants and we support them in this by creating a wide range of materials to communicate and stimulate the target audiences. We provide a reliable support centre for the production of all of their online and printed communication.
OUR APPROACH
Spitalfields housing association has a capacity to do more to serving their customers. We helped them map-out a gentle online and offline transformation across two stages:
- Setting the intention, improving stakeholder engagement and agreement to the visual transformation.
- Large-scale redevelopment that will propel them forwards in their digital and non-digital related services.
CHALLENGES FACED
It was imperative for us to establish and ensure an integrated and timely delivery of all design and creative deliverables. We made sure the brand guidelines were used across all digital and print designs such as the brand colours.
Using a mixture of illustrations, typography and imagery we provided a variety of materials that kept in theme with the culture, location and story of Spitalfields housing association.